Innovation pays off for potato chip makers, 2020-10-02, Baking Business

Product Description

Potato chips have always been a favorite indulgence because they are familiar and satisfying, and they taste great. These attributes catered to consumers’ need for comfort food, driving potato chip sales during the pandemic. The category posted the most growth of all salty snack categories with an increase of almost $50.8 million in sales for the first three months of 2020, as compared with 2019, according to IRI retail sales figures for the US snacking market. Potato chips have long been a pioneering staple on . . ..
Better-for-you attributes and new flavors help drive category sales.

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