Peacock officially launches 'Must ShopTV' to let users shop products that appear in content

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At the 2023 IAB NewFronts event Tuesday, NBCUniversal revealed four new ad formats for brands to expand their advertising reach with Peacock Premium subscribers, including AI-powered shoppable ads, among others. The company also announced two new original films set to arrive soon on the streaming service. The first ad format that grabbed our attention was […]

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