a better mousetrap - Marketoonist

Product Description

“Build a better mousetrap, and the world will beat a path to your door.” This is one of the most quoted innovation credos. Yet it’s also untrue. Innovation experts call this the “Better Mousetrap Fallacy”, because the credo focuses solely on the technology and not on the consumer. Consumers really don’t care about a better mousetrap. They care about fewer mice. Or s HBS marketing professor Ted Levitt put it, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”

Most Popular Marketoons - Marketoonist

Building a Moat cartoon - Marketoonist

Building a Moat cartoon - Marketoonist

Of 'Better Mousetraps': This Product is So Great It Sells Itself

Inventing a Better Mousetrap: 200 Years of American History in the

2022 - Marketoonist

Will G. on LinkedIn: #brand #strategy

a better mousetrap - Marketoonist

Most Popular Marketoons - Marketoonist

1948 National Association of Manufacturers Vintage Ad mousetrap