New pot format for Batchelors range

Product Description

Premier Foods is to launch its Batchelors Pasta ‘n’ Sauce range in a pot format. The new pots will be available from July in Cheese & Broccoli, Chicken & Mushroom, Mac ‘n’ Cheese, and Cheese & Pancetta. Mark Alldred, brand director at Premier Foods, said: “We have experienced first-hand how successful pot formats are, with three million units of Batchelors Super Noodle pots sold in only 14 weeks. “The new Batchelors Pasta ‘n’ Sauce range will

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