Meal kit category gets a facelift, 2019-03-13
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By A Mystery Man Writer
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4.9(782)
Product Description
The day of the meal kit is not gone, and it likely won’t be for a long time. It just looks a bit different now. Direct-to-consumer meal kits are being answered, in varying forms of success, by retailers offering their own take on the product. “Meal Kits 1.0 were a pioneering product that has already evolved,” said Robert Jones, president of Newport Beach, California-based True Food Innovations. “Grocery stores are finally addressing e-commerce and last mile delivery options, and there is no closer more efficient . . ..
Supermarkets play an important role in the evolving category.