The CEO of Williams-Sonoma on Blending Instinct with Analysis

Product Description

Reprint: R1409A Launched in 1956 in California’s emerging wine region, Williams-Sonoma soon moved to San Francisco because so many of its customers lived there. In 1970 the founder created a catalog to serve people around the country—and that was the beginning of the company’s data collection and analysis. Knowing where its catalog customers lived informed decisions about where to locate its stores. As the company grew its brick-and-mortar presence, it also built up its mail-order business, acquiring a garden products catalog, the Hold Everything catalog, and Pottery Barn. In 2000 it launched fully transactional websites for its two leading brands. Today analytics infuses and enhances all areas of the business, from personalized website content for each visiting shopper to shipping and inventory management to extremely high-touch customer care centers. Williams-Sonoma comprises seven brands and has annual revenue approaching $5 billion. It accounts for 4% of all home furnishings sales in the United States, almost half of which come through the web, making it the 21st largest online retailer in the country.

Buy books, tools, case studies, and articles on leadership, strategy, innovation, and other business and management topics

The CEO of Williams-Sonoma on Blending Instinct with Analysis ^ R1409A

Silas, Author at Punch Magazine - Page 4 of 13

Williams-Sonoma CEO discusses in-house innovation and a new partnership with Roblox

Williams-Sonoma Inc (NYSE:WSM) - TheBright01

Elliott Bay Book Company Events May08 Book Groups

How the Williams-Sonoma CEO worked her way to the top

Williams-Sonoma CEO Fires Workers Via Conference Call Three Days Before Christmas

MGT 527 Williams Sonoma Strategic Audit Grad project

Sheri Baer, Author at Punch Magazine