After relaunching Bed Bath & Beyond, Overstock.com unveils new corporate name - NJBIZ
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By A Mystery Man Writer
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“As we continue the process of transforming our consumer brand, our new corporate name will help us reach millions of new customers with our advantageous and differentiated, asset-light ecommerce business model," CEO Jonathan Johnson said in a statement. "The name ‘Beyond’ emphasizes our commitment to connect new and legacy customers with a wide assortment of products and services."