King Arthur Flour, Now King Arthur Baking Company, Rebrands to Celebrate Commitment to Baking
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By A Mystery Man Writer
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Product Description
King Arthur Flour recently completed a rebrand to reinforce what the company has always been: a company of bakers who believe in the power of baking to forge community and bring joy. Now named King Arthur Baking Company, the brand now sports a new logo, which features a wheat crown and celebrates the brand's commitment to baking."King Arthur has always been a baking company at heart. The rebrand reaffirms our belief in the power of baking, and our commitment to inspiring bakers through every single touchpoint including our teaching and our products," said Karen Colberg, Co-CEO.
Petition · King Arthur Baking Company, Collaborate with Bunny Lou to Inspire and Empower Home Bakers! ·
King Arthur Flour, Now King Arthur Baking Company, Rebrands to Celebrate Commitment to Baking
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